Wacko — Brand Identity

Wacko is a brand for people with a unique taste — antiques, rare posters, objects you just wouldn't see anywhere else. The challenge: create a full brand book that felt genuinely distinctive without tipping into kitsch or pop culture territory.

The identity needed to hold two things at once: a classiness that signals quality and curation, and an undeniable weirdness that celebrates the unusual. Typeface selection, colour palette, and mark construction were all built around this tension.

The deliverable was a complete brand book covering logo system, typography hierarchy, colour usage, photography direction, and packaging guidelines.